The global K-beauty market is set for rapid growth, expected to soar from $113.27 billion in 2025 to $212.47 billion by 2032, with a CAGR of 9.40%. Influenced by K-pop and K-drama, the rise is fueled by innovative skincare routines and a shift towards ethical, sustainable products.
Dublin, May 16, 2025 (GLOBE NEWSWIRE) — The “K-Beauty Products Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2032 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)” has been added to ResearchAndMarkets.com’s offering.
The global K-beauty products market is set for significant growth, projected to expand from US$ 113.27 Bn in 2025 to US$ 212.47 Bn by 2032, with a CAGR of 9.40%. This growth is driven by the increasing global influence of Korean skincare philosophies, which emphasize skin-first approaches, minimalistic ingredients, and high-performance routines.
K-beauty has embedded itself as a staple in the global beauty sector. Its rapid rise is credited to unique product innovations, focus on preventive care, and alignment with sustainability values. K-pop and K-drama have further elevated its global appeal, redefining beauty standards and emphasizing healthy, radiant skin.
In India, K-beauty is gaining momentum with expansion in metro and Tier 2 cities. In the U.S., trends like ‘glass skin’ are increasing K-beauty visibility among Gen Z and Millennials. East Asia remains the innovation center for K-beauty, while Europe and Latin America see gradual adoption despite regulatory challenges.
Several factors are contributing to market expansion:
- Hallyu Influence: The Korean Wave’s popularity has spurred global interest in Korean beauty routines, boosting K-beauty product demand.
- Social Media and Influencer Marketing: Platforms like Instagram and TikTok are pivotal in increasing awareness and educating about K-beauty.
- Product Innovation: High-tech innovations in LED masks and skincare ingredients like snail mucin are leading the market.
- Ethical Beauty: The demand for clean, cruelty-free, and vegan products is growing, especially among younger consumers.
- Affordability and Efficacy: K-beauty offers cost-effective, high-performance solutions, accessible to a broad demographic.
Emerging opportunities in K-beauty include:
- Personalized Skincare: AI diagnostics and data-driven solutions for tailored skincare experiences are gaining traction.
- Adjacent Segment Expansion: Brands are diversifying into makeup, wellness supplements, and haircare with holistic solutions.
- Local Adaptation: Customizing products for regional climate and consumer preferences is a growing trend.
- Retail and E-commerce Integration: K-beauty brands are enhancing multi-channel retail strategies to reach global audiences.
Recent Developments
- Beauty of Joseon expanded in the U.S., capitalizing on TikTok popularity.
- Reliance’s Tira launched the Mixsoon brand in India, marking major retail interest.
- L’Oreal’s Big Bang Beauty Tech Program aims to revolutionize North Asia’s beauty sector.
- Laneige appointed Sara Tendulkar as ambassador and released a new global market-tailored mask.
Key Topics Covered:
1. Executive Summary
2. Market Overview
3. Global K Beauty Products Market Outlook, 2019-2032
4. North America K Beauty Products Market Outlook, 2019-2032
5. Europe K Beauty Products Market Outlook, 2019-2032
6. Asia Pacific K Beauty Products Market Outlook, 2019-2032
7. Latin America K Beauty Products Market Outlook, 2019-2032
8. Middle East & Africa K Beauty Products Market Outlook, 2019-2032
9. Competitive Landscape
- Amorepacific Corporation
- LG Household & Health Care
- Dr. Jart+
- COSRX
- Etude House
- Missha
- The Face Shop
- Tony Moly
- Nature Republic
- Banila Co
- Skinfood
- Holika Holika
- HERA
- Clio
- Peripera
For more information about this report visit https://www.researchandmarkets.com/r/limxxw
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