Social media platforms like TikTok and Instagram play a vital role in influencing beauty trends and driving consumer engagement through influencer marketing. Moreover, omnichannel strategies that blend digital and physical retail experiences – such as click-and-collect and in-store digital kiosks – are becoming more prominent. These innovations are transforming how consumers interact with cosmetic brands and are driving sustained growth in the sector.
Dublin, May 27, 2025 (GLOBE NEWSWIRE) — The “Saudi Arabia Cosmetics Market by Region, Competition, Forecast & Opportunities, 2020-2030F” report has been added to ResearchAndMarkets.com’s offering.
The Saudi Arabia Cosmetics Market was valued at USD 3.82 Billion in 2024 and is projected to reach USD 4.98 Billion by 2030, rising at a CAGR of 4.52%. The market is expanding steadily, driven by a young, digitally engaged population that is highly influenced by beauty influencers and social media trends. Increasing disposable income, particularly among women, is contributing to higher spending on premium and luxury cosmetic products.
According to 2023 statistics, the average monthly disposable income for Saudi households was USD 3156.44, with Saudi families averaging USD 4813.98. There is also growing consumer interest in organic, natural, and cruelty-free products, fueled by rising health and environmental consciousness. The proliferation of e-commerce platforms is enhancing product accessibility and convenience. Additionally, increased female workforce participation and the government’s Vision 2030 initiative, which promotes economic diversification and women’s empowerment, are further supporting market growth.
Rising Women Workforce Participation
The rising participation of women in Saudi Arabia’s workforce is a key factor boosting demand in the cosmetics market. As of 2024, women made up 36.2% of the national workforce, indicating significant growth in female employment. With more women employed across industries such as healthcare, finance, and technology, there is a growing consumer base with higher disposable incomes and distinct beauty preferences.
This demographic shift is not only enhancing overall economic productivity but is also driving interest in professional-grade and premium cosmetics. As working women increasingly seek convenient, effective, and high-quality beauty solutions, cosmetic brands are tailoring their product offerings to meet the evolving needs of this empowered consumer segment.
Economic Fluctuations
Economic volatility poses a challenge to the Saudi cosmetics market, especially given the Kingdom’s reliance on oil revenues. Fluctuations in global oil prices can directly influence consumer purchasing behavior, as financial uncertainty often prompts consumers to cut back on non-essential spending, including cosmetics. Inflationary pressures can also increase manufacturing and logistics costs, compelling brands to raise prices and potentially impacting demand. Additionally, currency fluctuations can make imported cosmetic brands more expensive, limiting their competitiveness. To address these challenges, companies must develop pricing flexibility, expand affordable product lines, and reinforce customer loyalty through value-driven offerings.
Digital Transformation and E-commerce Expansion
Digital transformation is significantly reshaping the cosmetics industry in Saudi Arabia. The continued growth of e-commerce, supported by over 40,000 registered businesses as of Q4 2024, reflects rising consumer preference for online shopping. Beauty brands are increasingly adopting virtual tools such as AI-driven skin assessments, digital try-ons, and personalized product suggestions to enhance the online customer experience.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 82 |
| Forecast Period | 2024 – 2030 |
| Estimated Market Value (USD) in 2024 | $3.82 Billion |
| Forecasted Market Value (USD) by 2030 | $4.98 Billion |
| Compound Annual Growth Rate | 4.5% |
| Regions Covered | Saudi Arabia |
Key Players Profiled in this Saudi Arabia Cosmetics Market Report
- L’Oreal S.A
- Oriflame Holdings BV
- Unilever Gulf FZE
- The Procter & Gamble Company
- Revlon
- Coty Inc.
- Hoyu Cosmetics Co., Ltd
- Kao Group
- KHK Cosmetics
- Beiersdorf AG
Key Topics Covered:
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. Saudi Arabia Cosmetics Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Hair Care, Skin Care, Nail Care, Lip Care, Eye Care, Others)
5.2.2. By Nature (Organic, Regular)
5.2.3. By Skin Type (Normal, Dry, Oily, Combination, Sensitive)
5.2.4. By Skin End User (Men, Women, Kids)
5.2.5. By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online, Others)
5.2.6. By Region
5.2.7. By Company (2024)
5.3. Market Map
6. Saudi Arabia Hair Care Cosmetics Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Nature
6.2.2. By Distribution Channel
7. Saudi Arabia Skin Care Cosmetics Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Nature
7.2.2. By Distribution Channel
8. Saudi Arabia Nail Care Cosmetics Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Nature
8.2.2. By Distribution Channel
9. Saudi Arabia Lip Care Cosmetics Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Nature
9.2.2. By Distribution Channel
10. Saudi Arabia Eye Care Cosmetics Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Nature
10.2.2. By Distribution Channel
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition
12.2. Product Launches
12.3. Recent Developments
13. Porters Five Forces Analysis
13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Products
14. Saudi Arabia Economic Profile
15. Policy & Regulatory Landscape
For more information about this report visit https://www.researchandmarkets.com/r/g6iyon
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Attachment
CONTACT:
CONTACT: ResearchAndMarkets.com
Laura Wood,Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./ CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
