Spain’s social commerce market is set to grow by 26.5% annually, reaching $13.27 billion by 2025. With a CAGR of 19.2% from 2025-2030, it could hit $31.97 billion. Driven by smartphone adoption, digital engagement, and new platforms like TikTok Shop, the sector demands strategic innovation and adaptation for success.
Dublin, June 04, 2025 (GLOBE NEWSWIRE) — The “Spain Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q2 2025 Update” has been added to ResearchAndMarkets.com’s offering.
The social commerce market in Spain is projected to increase by 26.5% annually, reaching USD 13.27 billion by 2025. Experiencing robust growth between 2021-2024 with a CAGR of 32.6%, the market is expected to continue expanding at a CAGR of 19.2% from 2025 to 2030, culminating in a valuation of approximately USD 31.97 billion by the end of 2030.
Market Dynamics
This comprehensive data-centric analysis covers market opportunities and risks across various retail categories, providing insights into market size, forecasts, and share statistics. The report evaluates market opportunities by domestic vs. cross-border types, social platforms, payment methods, business models, consumer segments, and city types, offering a nuanced understanding of market dynamics.
Digital Transformation and Platform Dynamics
The social commerce sector is rapidly transforming due to increased digital adoption and the emergence of new platforms. Video-based platforms like YouTube and Facebook are currently dominant, but the introduction of TikTok Shop signifies upcoming intensified competition within the market. Businesses are leveraging social media for enhanced consumer interaction and increased sales, with a focus on video content, influencer marketing, and AI-powered personalization to drive engagement.
Mobile Shopping Dominance
Mobile shopping is the dominant force in Spain’s e-commerce sector, with 73% of online sales conducted via mobile devices. This trend is propelled by the widespread availability of high-speed internet and smartphones, prompting retailers to invest in seamless mobile transactions and enhanced user experiences through app-based loyalty programs, product recommendations, and mobile payment options.
Competitive Landscape and Regulatory Changes
Spain’s social commerce market is shaped by increased digital adoption and evolving consumer preferences. Key players such as Amazon, El Corte Ingles, Alibaba, and Shein are reshaping the competitive landscape. The rise of marketplaces like Miravia underscores the importance of localized strategies. Future regulatory developments concerning online safety and social media advertising could impact the sector, necessitating agile compliance strategies from companies.
Market Insights
Spain’s e-commerce landscape continues to evolve with the integration of social media and shopping features. High smartphone penetration and improved internet connectivity facilitate consumer engagement and broad audience reach. Established players and new entrants are vying for market share through strategic partnerships and innovation to harness the potential of social commerce.
Key Strategies for Market Success
- Investing in video content and influencer-driven marketing to enhance consumer engagement.
- Adapting to new platforms and optimizing content strategies to maintain a competitive edge.
- Implementing mobile-first strategies and investing in interactive shopping formats.
- Formulating strategies to leverage regulatory changes and ensure compliance.
Key Topics Covered:
1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer
2. Spain Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Spain Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030
2.2. Spain Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030
2.3. Spain Ecommerce – Transaction Volume Trend Analysis, 2021-2030
3. Spain Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Spain Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030
3.2. Spain Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030
3.3. Spain Social Commerce – Transaction Volume Trend Analysis, 2021-2030
3.4. Spain Social Commerce Market Share Analysis by Key Players, 2024
4. Spain Social Commerce Industry Market Size and Forecast by Location
4.1. Spain Social Commerce Market Share by Location (%), 2024
4.2. Spain Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030
4.3. Spain Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030
5. Spain Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Spain Social Commerce Market Share by Product Categories (%), 2024
5.2. Spain Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030
5.3. Spain Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030
5.4. Spain Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030
5.5. Spain Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030
5.6. Spain Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030
5.7. Spain Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030
5.8. Spain Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030
6. Spain Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Spain Social Commerce Market Share by End Use Segment (%), 2024
6.2. Spain Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030
6.3. Spain Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030
6.4. Spain Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030
7. Spain Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Spain Social Commerce Market Share by End Use Device (%), 2024
7.2. Spain Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030
7.3. Spain Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030
8. Spain Social Commerce Industry Market Size and Forecast by Cities
8.1. Spain Social Commerce Market Share by Cities (%), 2024
8.2. Spain Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
8.3. Spain Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
8.4. Spain Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
9. Spain Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Spain Social Commerce Market Share by Payment Method (%), 2024
9.2. Spain Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030
9.3. Spain Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030
9.4. Spain Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030
9.5. Spain Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030
9.6. Spain Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030
9.7. Spain Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030
9.8. Spain Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030
10. Spain Social Commerce Industry Market Size and Forecast by Platforms
10.1. Spain Social Commerce Market Share by Platforms Method (%), 2024
10.2. Spain Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030
10.3. Spain Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030
10.4. Spain Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030
10.5. Spain Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030
10.6. Spain Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030
11. Spain Social Commerce Industry Market Size and Forecast by Contents
11.1. Spain Social Commerce Market Share by Contents (%), 2024
11.2. Spain Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030
11.3. Spain Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030
11.4. Spain Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030
11.5. Spain Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030
11.6. Spain Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030
12. Spain Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Spain Social Commerce Spend Share by Age Group, 2024
12.2. Spain Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030
12.3. Spain Social Commerce by Age Group – Millennials (28-44) – Gross Merchandise Value Trend Analysis, 2021-2030
12.4. Spain Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030
12.5. Spain Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030
12.6. Spain Social Commerce Share by Income Level, 2024
12.7. Spain Social Commerce Share by Gender, 2024
13. Further Reading
13.1. About the Publisher
13.2. Related Research
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