The rapidly evolving loyalty market in Ireland is projected to grow 15.1% annually, hitting $239.5M by 2025. With a 16.9% CAGR from 2020-2024, further growth of 12.7% CAGR is anticipated from 2025-2029, reaching $387M by 2029. Digital integration, personalization, and gamification are key trends driving this sector’s transformation.
Dublin, Aug. 13, 2025 (GLOBE NEWSWIRE) — The “Ireland Loyalty Programs Market Intelligence and Future Growth Dynamics – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q3 2025 Update” report has been added to ResearchAndMarkets.com’s offering.
The loyalty market in Ireland is expected to grow by 15.1% on annual basis to reach US$239.5 million in 2025. In value terms, the loyalty market in the country has recorded a CAGR of 16.9% during 2020-2024. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 12.7% during 2025-2029. Loyalty market in this region is expected to increase from US$208.0 million in 2024 to reach US$387.0 million by 2029.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of end-use sectors and market segments in Ireland. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
The loyalty program landscape in Ireland is undergoing a transformative shift driven by technological advancements and evolving consumer expectations. Businesses are leveraging digital integration to enhance customer engagement, with innovations such as Maxol’s Fuel Pay-enabled loyalty app paving the way for seamless rewards experiences. Personalization has become a key differentiator, exemplified by IKEA’s targeted rewards program, which caters to individual preferences and fosters deeper customer connections. Meanwhile, multi-tiered loyalty programs, like those offered by Brown Thomas, provide escalating benefits that strengthen relationships with high-value customers while encouraging increased spending.
Gamification is emerging as a dynamic tool to boost interaction, as seen in KFC’s “Rewards Arcade,” which taps into consumers’ competitive instincts to make loyalty participation enjoyable and engaging. Furthermore, strategic partnerships, such as Aer Lingus’ collaborations with global airlines, are expanding the value proposition of loyalty programs by offering diverse benefits that resonate with broader customer bases.
These trends highlight a pivotal evolution in Ireland’s loyalty sector, where businesses prioritize innovation, personalization, and collaboration to retain and attract customers. Over the next few years, the focus on digital transformation, sustainability, and customer-centric approaches will intensify, creating more robust and compelling loyalty ecosystems. Businesses that adapt to these trends effectively will enhance customer retention and gain a competitive edge in Ireland’s increasingly dynamic marketplace.
Competitive Landscape of Ireland’s Loyalty Program Market
Ireland’s loyalty program market is marked by moderate to high competitive intensity, with dominance by established players in key sectors such as retail, financial services, and fuel. Programs like Tesco Clubcard and SuperValu Real Rewards lead the grocery sector, while Aer Lingus’ AerClub commands a significant presence in travel. Banks such as AIB and Bank of Ireland further amplify competition with co-branded credit card rewards. Meanwhile, niche players like Applegreen carve out space with targeted offerings in specific segments. Despite the market’s fragmentation, a few dominant players retain control of critical sectors, leveraging advanced technology and vast customer insights to strengthen their position.
Over the next 2-4 years, the competitive landscape in Ireland’s loyalty market is expected to evolve, with increasing consolidation likely as smaller players struggle to scale amidst the dominance of major brands. Technological advancements, particularly in AI and machine learning, will drive differentiation, as seen in Tesco’s use of AI to tailor offers. Simultaneously, startups and SMEs offering niche or subscription-based solutions, such as Applegreen’s fuel rewards, are anticipated to grow by addressing specialized customer needs. Sustainability will also become a defining factor, with eco-conscious initiatives like SuperValu’s rewards for reducing plastic waste appealing to a growing environmentally aware consumer base. Businesses adapting to these dynamics are poised to maintain competitive advantages in a shifting market.
Competitive Intensity: A Highly Contested Space
- The loyalty program market in Ireland is characterized by moderate to high competitive intensity. Established players dominate key sectors such as retail, financial services, and fuel, creating a challenging environment for smaller or new entrants.For instance, Tesco’s Clubcard and SuperValu’s Real Rewards have significant penetration in grocery retail, while Aer Lingus’ AerClub has a strong presence in the travel sector. These programs have built loyal customer bases through consistent innovation and value propositions.
Key Players in Ireland’s Loyalty Market
- Tesco Clubcard, SuperValu Real Rewards, and Dunnes Stores Value Club dominate the loyalty program landscape in the retail sector. These programs leverage broad customer bases and advanced analytics to deliver personalized rewards and retain loyalty.
- Banks such as AIB and Bank of Ireland play a significant role through credit card-linked rewards programs. These institutions often partner with retailers and service providers to offer co-branded loyalty initiatives, expanding their reach and appeal.
- Smaller players like Applegreen in the fuel sector and niche businesses in hospitality and dining also contribute to the ecosystem. These programs cater to specific customer needs, providing targeted rewards in exchange for consumer loyalty.
Market Structure: Fragmented with Dominant Players
- Ireland’s loyalty market consists of multinational corporations and local businesses. While large retailers such as Tesco and SuperValu dominate the space, a vibrant ecosystem of smaller players focuses on niche segments like dining, beauty, and hospitality. This diversity creates opportunities for innovation and differentiation.
- Major retailers hold significant market share due to their established programs and expansive customer bases. Tesco Clubcard and SuperValu Real Rewards are prime examples of widely used programs. These players often leverage advanced technology and deep customer insights to maintain their competitive edge.
- Banks such as AIB and Bank of Ireland intensify competition through credit card-linked rewards programs. These programs often involve partnerships with retail brands, offering customers more value through joint initiatives. This strengthens their position in the loyalty market by appealing to a broad consumer base.
- Despite fragmentation, a few dominant players control key sectors like grocery and banking. These businesses command a large share of consumer loyalty spending, making it challenging for smaller players to scale. However, niche players continue to thrive by addressing specific customer needs.
Leverage Gamification to Boost Customer Interaction
- To enhance customer engagement, businesses are adding gamification elements to their loyalty programs, such as challenges, leaderboards, and rewards for completing specific actions. For instance, KFC’s “Rewards Arcade” in Ireland incorporates gamified elements to make the loyalty experience more engaging.
- Gamification leverages consumers’ desire for competition and achievement, making loyalty programs more engaging and enjoyable.
- Gamification is expected to become more prevalent, leading to higher levels of customer interaction and loyalty.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 130 |
| Forecast Period | 2025 – 2029 |
| Estimated Market Value (USD) in 2025 | $239.5 Million |
| Forecasted Market Value (USD) by 2029 | $387 Million |
| Compound Annual Growth Rate | 12.7% |
| Regions Covered | Ireland |
Scope
Ireland Retail Sector Spend Value Trend Analysis
- Ecommerce Spend
- POS Spend
Ireland Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
Value Accumulated and Value Redemption Rate of Loyalty programs in Ireland
Ireland Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
- Loyalty Schemes
- Loyalty Platforms
Ireland Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
- Points programs
- Tier-based programs
- Mission-driven programs
- Spend-based programs
- Gaming programs
- Free perks programs
- Subscription programs
- Community programs
- Refer a friend program
- Paid programs
- Cashback programs
Ireland Loyalty Spend Market Size and Future Growth Dynamics by Channel
- In-Store
- Online
- Mobile
Ireland Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
- Seller Driven
- Payment Instrument Driven
- Others
Ireland Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Others
Ireland Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Others
Ireland Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Others
Ireland Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Others
Ireland Loyalty Spend Market Size and Future Growth Dynamics by Retail
- Diversified Retailers
- Department Stores
- Specialty Stores
- Clothing, Footwear & Accessories
- Toy & Hobby Shops
- Supermarket and Convenience Store
- Home Merchandise
- Other
Ireland Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
- Card Based Access
- Digital Access
Ireland Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
- B2C Consumers
- B2B Consumers
Ireland Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
- Free
- Free + Premium
- Premium
Ireland Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case
- Analytics and AI Driven
- Management Platform
Ireland Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
- In House
- Third Party Vendor
Ireland Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
- Cloud
- On-Premise
Ireland Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
- Software
- Services
Ireland Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms
- Custom Built Platform
- Off the Shelf Platform
Ireland Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
- By Age Group
- By Income Level
- By Gender
For more information about this report visit https://www.researchandmarkets.com/r/677fg0
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