Taiwan’s prepaid card and digital wallet market is set for CAGR of 8.8% from 2020-2024, future growth is projected at 5.2% through 2029. This comprehensive report provides key insights, trends, and forecasts through 80+ KPIs.
Dublin, June 27, 2025 (GLOBE NEWSWIRE) — The “Taiwan Prepaid Card and Digital Wallet Market Intelligence and Future Growth Dynamics Databook – Q2 2025 Update” report has been added to ResearchAndMarkets.com’s offering.
The prepaid card and digital wallet market in Taiwan is on a growth trajectory, with an annual growth rate projected at 6.1%, reaching an estimated US$ 12.21 billion by 2025. From 2020 to 2024, the sector experienced a robust CAGR of 8.8%, and it is anticipated to continue expanding at a 5.2% CAGR from 2025 through 2029. By the end of 2029, the market is forecasted to grow from US$ 11.51 billion in 2024 to approximately US$ 14.94 billion.
This report provides a detailed data-centric analysis of the prepaid card and digital wallet industry in Taiwan, covering market opportunities and analysis across a range of prepaid card and digital wallet domains. With over 80+ KPIs at the country level, this report provides a comprehensive understanding of prepaid card and digital wallet market dynamics, market size and forecast, and market share statistics.
This report offers a comprehensive analysis of the prepaid payment instruments landscape, encompassing digital wallets and virtual prepaid cards. It delves into market opportunities by evaluating key performance indicators (KPIs) such as transaction value, transaction volume, and average transaction value.
Prepaid Card Market Analysis
- Metrics Assessed: The study examines the prepaid card market through various lenses, including transaction value, transaction volume, average transaction value, load value, and the total number of cards in circulation.
- Card Types: A distinction is made between open-loop and closed-loop prepaid cards, providing insights into their respective market shares and growth trajectories.
- Usage Categories: The report segments the prepaid card market into various categories such as general-purpose cards, business and administrative expense cards, travel forex cards, and meal cards.
- Business Segmentation: Further segmentation is provided based on business size and type, including small-scale businesses, mid-tier businesses, enterprise-level businesses, government entities, and retail consumers.
- Sector-Specific Applications: The analysis extends to specific sectors utilizing prepaid cards, including transit and toll payments, healthcare and wellness services, social security and other government benefit programs, fuel purchases, utilities, and more.
Digital Wallet Market Insights
- Key Segments: The digital wallet market is dissected across five primary spending categories: retail shopping, travel, entertainment and gaming, dining establishments, and recharge and bill payments.
- Performance Metrics: For each segment, the report evaluates transaction value, transaction volume, and average transaction value, offering a granular view of consumer spending behaviors.
- Retail Spend Breakdown: An in-depth analysis is provided for retail spending via digital wallets, covering categories such as food and grocery, health and beauty products, apparel and footwear, books, music and video, consumer electronics, pharmacy and wellness, gas stations, restaurants and bars, toys, kids and baby products, services, and other miscellaneous categories.
Virtual Prepaid Card Market Segmentation
- Categories Analyzed: The virtual prepaid card market is segmented into key categories, including general-purpose cards, gift cards, entertainment and gaming cards, teen and campus cards, business and administrative expense cards, payroll cards, meal cards, travel forex cards, transit and toll cards, social security and other government benefit program cards, fuel cards, utilities, and other miscellaneous categories.
- Performance Evaluation: For each category, the report assesses transaction value, providing insights into the adoption and usage patterns of virtual prepaid cards across different consumer segments.
Consumer Usage Trends
The report delves into consumer behavior concerning prepaid cards, segmented by:
- Age Groups: Identifying usage patterns across different age demographics.
- Income Levels: Analyzing how income brackets influence prepaid card adoption and usage.
- Gender: Examining differences in usage trends between genders.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 159 |
| Forecast Period | 2025 – 2029 |
| Estimated Market Value (USD) in 2025 | $12.21 Billion |
| Forecasted Market Value (USD) by 2029 | $14.94 Billion |
| Compound Annual Growth Rate | 5.2% |
| Regions Covered | Taiwan |
Report Scope
This report offers an in-depth, data-driven examination of prepaid payment instruments, focusing on expenditures via prepaid cards and digital wallets within both retail and corporate consumer sectors. It also presents an overview of consumer behavior and retail spending patterns in Taiwan.
The report includes a detailed breakdown of key market segments for each country. Comprising 111 tables and 136 charts, it delivers a comprehensive analysis of the prepaid card and digital wallet markets.
With over 80+ country-level key performance indicators (KPIs), the report provides a thorough understanding of market dynamics in the prepaid card and digital wallet sectors:
- Taiwan Prepaid Payment Instrument Market Size and Forecast
- Taiwan Digital Wallet Market Size and Forecast
- Taiwan Digital Wallet Market Size and Forecast by Key Segments
- Taiwan Digital Wallet Retail Spend Dynamics
- Taiwan Prepaid Card Industry Market Attractiveness
- Taiwan Open Loop Prepaid Card Future Growth Dynamics
- Taiwan Closed Loop Prepaid Card Future Growth Dynamics
- Taiwan Prepaid Card Consumer Usage Trends
- Taiwan Prepaid Card Retail Spend Dynamics
- Taiwan General Purpose Prepaid Card Market Size and Forecast
- Gift Card Market Size and Forecast by Functional Attribute
- Gift Card Market Size and Forecast by Consumer Segments
- Gift Card Market Share Analysis by Retail Categories
- Taiwan Entertainment and Gaming Prepaid Card Market Size and Forecast
- Taiwan Teen and Campus Prepaid Card Market Size and Forecast
- Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
- Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments
- Payroll Prepaid Card Market Size and Forecast by Consumer Segments
- Meal Prepaid Card Market Size and Forecast by Consumer Segments
- Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments
- Taiwan Transit and Tolls Prepaid Card Market Size and Forecast
- Taiwan Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast
- Taiwan Fuel Prepaid Cards Market Size and Forecast
- Taiwan Utilities, and Other Prepaid Cards Market Size and Forecast
- Taiwan Virtual Prepaid Card Industry Market Attractiveness
- Taiwan Virtual Prepaid Card Market Size by Key Categories
For more information about this report visit https://www.researchandmarkets.com/r/tekeav
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