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HomeBiz in VietnamThe German’s cultural festival “GBA Oktoberfest 2023” is happening in Hanoi, Danang...

The German’s cultural festival “GBA Oktoberfest 2023” is happening in Hanoi, Danang and Ho Chi Minh city

GBA Oktoberfest is an annual festival honoring unique German cuisine and fine craft beers, and a plethora of celebrations that reflect its history, traditions, and way of life. Attracting 10,000 visitors every year, GBA Oktoberfest has become the largest beer festival in Southeast Asia. This year, the festival will take place not only in Hanoi and Ho Chi Minh City, but also in the coastal city of Danang for the first time.

“GBA Oktoberfest” is the biggest annual cultural festival held in Vietnam, co-hosted by the German Businesses Association (GBA), the Delegation of German Industry and Commerce in Vietnam (AHK Vietnam), together with JW Marriot Hotel Hanoi, under the patronage of the Embassy of the Federal Republic of Germany in Hanoi, and German Consulate General in Ho Chi Minh City.

Over 30 years, “GBA Oktoberfest” has become an annual event to bring the unique German cultural and traditional experiences closer to the Vietnamese people. In addition to that, the festival has created a bridge for promoting the Vietnam-Germany strategic partnership.

The highlight of the festival in 2023 is the Erdinger beer – one of Germany’s best – as exclusive beer supplier for HCMC. That inspired the name of this year’s event in Ho Chi Minh City: “GBA-Erdinger Oktoberfest 2023”.

This year, the festival will take place not only in Hanoi and Ho Chi Minh City, but also in the coastal city of Danang for the first time and continue welcoming all attendees through ticket sales.

In Hanoi, the festival will take place at JW Marriott Hotel Hanoi for 3 days, from Thursday to Saturday, 28th– 30th September.

In Danang, the festival will take place at Furama Resort Danang for 1 day, on Friday, 06th October.

In Ho Chi Minh City, the festival will take place at Nikko Saigon Hotel for 3 days, from Thursday to Saturday, 12th – 14th October.

The festival will continue delivering the lively carnival atmosphere of Bavaria with explosive moments from the famous band O’zapft from Germany and Austria. In addition, traditional German dishes are prepared by the German chef, along with a wide selection of premium German craft beers and other non-alcoholic beverages. Endless food and free-flowing drinks will be served throughout the night of the festival. This year, the lucky draw will bring unprecedented attractive prizes to all attendees. “GBA Oktoberfest” promises to bring an outstanding German cultural festival season with many interesting and unmissable experiences.

Elmar Dutt & Torben Minko – Co-Chairman of the German Business Association stated:

“The year of 2023 marks 48 years of diplomatic ties between Viet Nam and the Federal Republic of Germany. The bilateral strategic partnership has been deepened in all fields among which cultural, economic, trade and investment co-operation are important pillars. Over the years, the German Business Association (GBA) is the voice and advocate of German businesses in Vietnam, fostering bilateral socio-economic relations between the two countries. We also have continuously worked on upgrading the authentic setting of our Oktoberfest and spread a unique German culture across the country. We are looking forward to welcoming you to the GBA Oktoberfest this year in Hanoi, Danang and Ho Chi Minh city.”

Marko Walde – Chief Representative of the Delegation of the German Industry and Commerce in Vietnam in Vietnam, Myanmar, Cambodia, and Laos said:

“We are delighted to invite you to the GBA Oktoberfest Vietnam – one of the most awaited events of the year in Vietnam, which will promote the business and culture exchange between Germany and Vietnam and where German, Vietnamese, and international business communities celebrate with their colleagues, partners, and friends. We wish all our guests many cheerful moments and hope that the GBA Oktoberfest Vietnam will be a kick-off to new partnerships for them as well.”

Mr. Daniel E Cohen – Managing Partner, LGI Vietnam affirmed:

We are honored to be part of the organization of Oktoberfest together with GBA and Nikko Saigon Hotel for two continuous years (2022 and 2023). LGI Vietnam is the exclusive importer and distributor of Erdinger, our company would love to host Oktoberfest as it’s fun, energetic and a great way to engage with the community. As a Premium beer whose full-bodied yet elegant character leaves a lasting impression of ultimate enjoyment. This wheat beer from Erdinger offers more than just sparkling refreshment – it gives an authentic taste. To ensure the beer is ice cold, LGI Vietnam reserved 1 refrigerated truck on standby during the festival with 200 kegs of cold Oktoberfest beer inside. Hope you will have an unforgettable experience at the GBA-Erdinger Oktoberfest this year”

Proven to be one of the most awaited events of the year, the GBA Oktoberfest has attracted several well-known German businesses, who are those active members of GBA, to become the official sponsors for the GBA Oktoberfest 2023.

We would like to express our gratitude to our event sponsors:

Diamond sponsors: ANDRITZ Hydro GmbH., Bayer Vietnam, Messer Hai Phong Industrial Gases.

Platinum sponsors: Häfele Vietnam.

Gold sponsors: a. hartrodt Logistics Viet Nam, Control Union Vietnam, Eleganz, Rieckermann Vietnam, Rohde & Schwarz Vietnam, Siemens Energy.

Silver sponsors: Alliance Packing Plastic (APLAS), Melchers Vietnam, Fischer Production, Fr. Meyer’s Sohn Vietnam, Go Vacation, Hapag-Lloyd Vietnam, Henkel Adhesive Technologies Vietnam, Krohne Vietnam, Kuehne+Nagel Vietnam, Many Touches, Schaeffler Vietnam, Siemens Ltd., Viessmann Vietnam, Würth Industry Service Vietnam, Ziehl-Abegg Vietnam.In-kind sponsors: PVI Insurance Corporation, Medusa Sound Light Company.

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