Weichai Lovol Celebrates 20 Years of Deep Cultivation in the Latin American Market

WEIFANG, China, July 5, 2024 /PRNewswire/ — On July 2, the Third China-Latin America and Caribbean Agricultural Ministers Forum was held in Weifang. The forum was attended by 24 ministers and deputy ministers from 25 countries, as well as 13 ambassadors. As a leading brand of modern agricultural solutions in China, Weichai Lovol hosted over 100 participants.

Guests visited Lovol’s prototype display area and tractor assembly line, where they received detailed briefings on Weichai Lovol’s research and development, technical advantages, and comprehensive product solutions. The prototype display area showcased complete agricultural mechanization solutions for dry fields, paddy fields, livestock, and orchards, leaving a deep impression on the guests. Many agricultural ministers personally experienced the driving sensation of the tractors.

In the evening, the Ministry of Agriculture and Rural Affairs and the Shandong Provincial Government jointly hosted a special dinner event titled “Lovol Night.” Themed “Strengthening China-Latin America Agricultural Cooperation, Creating a Better Future,” the event introduced guests to the company’s business operations and product solutions in the Latin American market. Discussions included sharing experiences in agricultural mechanization and proposing future strategic cooperation suggestions.

The event successfully enhanced Weichai Lovol’s image in the Latin American and Caribbean regions, showcased its leadership and technical advantages in agricultural mechanization, promoted brand building and market expansion, and further established Weichai Lovol as a benchmark for modern agricultural development in China. This laid a solid foundation for future international market development.

It is reported that Weichai Lovol relies on complete product solutions and has fully expanded its business in various Latin American countries. Since entering the Latin American market in 2003, its market share has continued to increase. The company’s products are sold in more than 20 countries and regions, with a sales network of 127 locations and services covering the Latin American region, earning numerous positive user reviews.




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